Invited Speaker

Prof. Dr. Lee, Tien-Rein (Taiwan)

"Color orders and orders of life"

Colors can be differentiated in their various characteristics and appearances until today, many color order systems exist for people to apply in their daily life matters. Organizing colors into orders and making use of these systems in human orders of life have been age-old traditions in many places all over the world, and modern science has significantly contributed to conserving, improving and innovating knowledge about color characteristics and color order systems. Which are the examples of such orders of life specifically depending on colors? And, is there a color system that can indeed trustfully be used to manage our daily life issues? This talk is going to explore color order systems and their possible methods and means for effective color management in human orders of life. Prof. Dr. Tien-Rein Lee’s professional expertise comprises practical interest and experience in Visual Communications and New Media, and an academic focus in Color Communication, Color and Culture, and Media Technology. As the Founding President of the Color Association of Taiwan (CAT), Prof. Lee is a color research pioneer establishing color studies and color application networks in Taiwan, with China, Asia, and worldwide. He has taken position of AIC President in 2018. Prof. Lee was President of the Chinese Culture University from 2003 to 2009, and has acquired this position again from August 2013 to January 2018. Prof. Lee originally graduated with a B.S. in Print Media Communications and a M.A. in Journalism from Chinese Culture University. He also received a M.A. in Visual Communication from University of California, Los Angeles (UCLA), and a Ph.D. in Culture and Communication from New York University (NYU). His experience covers a vast range of international collaboration on academic, cultural and administrative levels.

Asst. Prof. Apisak Sindhuphak, M.ID., Ph.D. (Thailand)

"Intuitive Color through Cultural Perceptive Assessment"

In a creative process, do we recognized or remembered the vividness of our design decision through a personal color preferences? When under pressure, has the color solution yielded from our deep consciousness–the experiences recalled from previous learned or adopted signifiers. Are we living in the realm of reflective consciousness when thinking of color selection that our responses spontaneously imply through recognizable color tonality? Interpreting such signified color, related to situation or memory conducive to design of Thai textile, pottery, architecture ornaments, or product design, has been a personal journey–never to draw a definite conclusion or to seclude from academic discussion. This exploration became a treasure not for such       a cultural collective color matters but also a gift of assimilated knowledge gained through time and exposure. In amalgamation of this process, such data and research allowed the design to defy the subdue color selection and challenge the traditional idea within the creative process. Through a system coined

as “Chromaticon” (a set of Thai collective color exploration), the intuitive colors were arranged in order, paralleled to that of the physical design solution. Thus allows for an alternative way of how new color arrangement can challenge the status of the traditional color originated to discipline design consciousness. This also served as       an assessment network that opened to various format to interplay the color of contemporary Thai design.